Based out of England, UK
Linked Bricks
Linked Bricks
Leveraging tokenization to transform the UK real estate investment landscape.
Leveraging tokenization to transform the UK real estate investment landscape.
Shaping a pioneering platform that leverages tokenization to provide individual investors with easy, hassle-free access to high-yield opportunities in the real estate market.
Shaping a pioneering platform that leverages tokenization to provide individual investors with easy, hassle-free access to high-yield opportunities in the real estate market.
Role
Founding Product Designer
Founding Designer
Founding Product Designer
Duration
2 months
2 months
Tools
Figjam, Figma, Notion & AE
Figjam, Figma, Notion & AE
Year
2023
Product designer, Product manager, Full stack developer & QA engineer
Outcome
MVP Design
MVP Design
MVP Design
The Process
The Process
Client Meeting
Client Meeting
UX Phase
UX Phase
Information Architecture
Following the comprehensive review of the product specification with the existing apk. file, the next step was to create a well-defined information architecture that outlines the structure and organization of the website's content, ensuring intuitive navigation and efficient user flow for property sales, rentals and investment.
Following the comprehensive review of the product specification with the existing apk. file, the next step was to create a well-defined information architecture that outlines the structure and organization of the website's content, ensuring intuitive navigation and efficient user flow for property sales, rentals and investment.
UI Phase
UI Phase
Wireframes
The visual design process started with creating simple wireframes followed by High-fidelity prototypes.
The visual design process started with creating simple wireframes followed by High-fidelity prototypes.
Style guide
Before moving to high-fidelity designs, it was crucial to define clear and intuitive rules for end users, including identifiable brand colours, typography with clear CTAs, and more.
Before moving to high-fidelity designs, it was crucial to define clear and intuitive rules for end users, including identifiable brand colours, typography with clear CTAs, and more.
High-Fidelity Designs
High-Fidelity Designs
Property search and filtering
I ensured that the property search offers advanced options, including location filters, price range selectors, and other parameters, for easy discovery and navigation of listings.
I ensured that the property search offers advanced options, including location filters, price range selectors, and other parameters, for easy discovery and navigation of listings.
Seamless listing process
Seamless listing process
The design streamlines property listings by highlighting key features such as property details, add-ons, and steps for owners to list their properties for sale, rent, or investment.
The design streamlines property listings by highlighting key features such as property details, add-ons, and steps for owners to list their properties for sale, rent, or investment.
User dashboard and account management
The dashboard outlines user profiles and account management, with features like saved searches, favourite properties, notifications, and messaging between property owners.
The dashboard outlines user profiles and account management, with features like saved searches, favourite properties, notifications, and messaging between property owners.
Summary and Learnings
In this extensive discovery project, the primary challenge was aligning stakeholder objectives with the prevailing market requirements and needs. Additionally, due to the constraints of time inherent, I opted to utilize a UI Kit featuring essential components instead of embarking on the time-intensive task of crafting a comprehensive design system.
In this extensive discovery project, the primary challenge was aligning stakeholder objectives with the prevailing market requirements and needs. Additionally, due to the constraints of time inherent, I opted to utilize a UI Kit featuring essential components instead of embarking on the time-intensive task of crafting a comprehensive design system.